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Actively participate in Brand Planning and formulating Brand Plans to achieve agreed organizational target |
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Execute brand plan action items and support the Brand Manager |
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Monitor and report various aspects of brand performance through field visits, trade responses on a regular basis. |
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Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan |
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Brand sales analysis and follow up for strategy implementation. |
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Keep up to date with market trends and new developments utilizing information for business improvement
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Accountability for Brand’s performance & working closely with sales team |
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Execution of trade and promotional activities
Providing market analysis information pertaining to competitors, trends and activities
Product Development- Feasibility study and product launches |
