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Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget. |
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Work with the in-house designer to produce materials of visual impact and within brand guidelines. |
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Work with the business innovations department to develop new ideas for reaching end user markets using the latest in electronic technologies. |
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Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts. |
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Write copy for each product, reflecting key messages, features and benefits. |
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Involve key stakeholders for product at each stage of campaign, and report results once completed. |
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Preparation & delivery of marketing plan within key objective. |
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Events planning, organization and execution. |
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Copy writing of articles, marketing materials etc. |
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Liaison with media and publishers as required. |
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Ensuring that all marketing materials do no deviate from the established. |
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Brand image of the business. |
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Market research and competitor analysis. |
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Maintains up to date with professional sector news. |
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Supporting the development of the website. |
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Focus on both business growth and client retention. |
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Create and implement marketing communications for books from pre-publication to post-publication. |
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Where possible, cross-market and raise the profile of the other products and services, including scientific consultancies and mycological services. |
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Perform market research to assess viability of potential new products and to measure success of recent campaigns. |
